People, People, People!

This chapter touches on important aspects that most information technology gurus are already aware of. The students in our class that aren’t IT majors may not have the knowledge on what to concern themselves with when designing a web page. If I were majoring in journalism, for instance, the first thing I am going to be stressing over is the content in my article on the home page of my brand new web site. Maybe I’ll choose some interesting colors schemes, background design, and add some pictures. On the rare occasion, who will be viewing my web page will cross my mind once or twice but I’ll assume it is just the general public. However, I am not majoring in journalism or any other technology unrelated subject and am fully educated on what it takes to create a successful website. This chapter points out the basics in taking your projected audience into consideration before you even begin to plan your website’s construction.

First, find you major audiences, gather information on each of them, and then list their major characteristics. After writing their characteristics down in front of you, it should be fairly easy to recognize some sample questions, tasks, stories, and main purposes they may have involving your website. Now comes the most important part, creating personas including the personas’ goals and tasks with sample scenarios. Personas are made-up, example audience members covering all angles of your broad audiences’ perspectives. Some basic information to create a persona starts out listing their occupation, marital status, spouses’ occupation, if they have children, and where they live. The more in-depth and critical-to-focus-on attributes would include: the persona’s personal values/emotions, social and cultural environment they are surrounded by, demographics, and technological expertise or experience.

The Color Theory

This was certainly the most in-depth body of text describing colors I have ever read. I know for a fact that the importance of color, not just on web pages, but everywhere in life has extreme effects on mood, thoughts, and emotion. I remember reading a long time ago about the intense testing and experimental process that goes into deciding what colors to make street signs. It makes sense, of course, to find the most legible and noticeable color combination possible so that drivers are able to read signs as easily as possible no matter what variables may hinder under any situation. Something so emphasized on first impression and attention-grabbing as a web page must put more time into choosing its color schemes then the actual content on the page it seems. I already know that statement is not entirely true, but after reading this article I definitely second guessed the percentage of value color dominates in designing websites. Ecommerce web sites would obviously want to focus on the colors that make their customers most likely to spend their money right? Can you imagine the decisions an interior designer must go through when constructing their business’s page? It turns out, according to the article, that there is an entire psychology study based on color. Like I said, I always knew the emphasis on color, but never to this extent.

Chapter 21

Oral presentations are very important everywhere in life. Presenting yourself changes or emphasizes people’s views and judgments related to you. An oral presentation involves careful consideration during the actual presentation, but more importantly, before the actual presentation. The planning process for an oral presentation will give you a better structure for the presentation as a whole and let you feel more comfortable while presenting. You must analyze the audience and purpose of the presentation, organize the presentation logically, prepare for the presentation, use presentation software effectively, and deliver a confident, professional presentation all together. Most consider the actual delivery of an oral presentation is the most difficult hurdle. Whether anxiety takes effect on an individual or not, the delivery is what persuades the audience most. In my opinion, you could be giving a presentation on the most random, irrelevant, useless topic but prepare your heart out, give the most confident speech possible and persuade more than you’d expect. This chapter expresses all the different types of oral presentations and persuasive presentations are just one of the five talked about. However, I still stand by my idea that, if the presenter seems to truly believe in what he or she is presenting, the audience is that much more likely to feel the same.

Chapter 9

Chapter 9 consists of ideas I've been thinking more and more about over the past year or so and especially now that I am graduating in less than a month. The job search is tedious but so important to me that I couldn't help but get entranced by every section in this chapter. It is titled, "Resumes and Other Employment Materials" but contains more than just that. The first sentence in the chapter emphasizes its utmost importance. Not only does it provide in-depth instruction on how to write resumes, cover letters, acceptance and refusal letters, but it also teaches you how to prepare for job interviews and assess your skills prior to searching for a job.

Personally, the second section of chapter 9 on "Researching the Job Market" was the most interesting. Even though I should be in the "going after a job" stage at the moment, I am still constantly researching the market and looking for trends. The section says to search within a reasonable range, don't just dive in, work step by step, and start by talking to job experts, librarians, friends and family. In my opinion, I can't see how a librarian would help very much but I have definitely been talking to my family, friends, and "Google" on a regular basis about the job market. Next, they say I should consult industry-specific resources. This is ground of most of my job search activity. My major is very specific, therefore, I search for very specific jobs. Finally, they say to look for specific job posting or send out unsolicited application letters. There is a something I haven't thought of; sending out my resume and/or application letters to job opportunities in bulk. I could do so and wait to hear back from them while simultaneously pursuing jobs elsewhere.

I've also, recently, began adding profiles for myself all over job search websites like CareerBuilder.com, LinkedIn.com, and Illinois State University's eRecruiting web page.