There are solicited and unsolicited proposals, formal and informal. You must understand the different functions of planning, researching, and sales proposals. Proposals generally authorize a project, purchase a service or product, or support a specific plan for solving a problem. These are different forms, types, and ideas to write a proposal but every proposal has one thing in common: to persuade the audience to say "Yes, let's move ahead with this plan!"
Solicited proposals are often given out to numerous organizations as a request to perform a duty. Your proposal will have to compete with the other organizations' proposals to be accepted. If you work for a computer software engineering company and a potential client needs a program developed for organizing its T-shirt sales they will likely send the request for the proposal (RFP) out to several different companies. You better write a perfect proposal to fulfill the client's needs if you want them to choose your company for the project.
Unsolicited proposals are not issued by request. Like the example I gave above, your software company might want to send out several unsolicited proposals to real estate agencies suggesting that they use your brand new property tax software. Unsolicited proposals can be viewed as an alternative to "cold calling" or going door-to-door. When writing one you should capture the audience's attention and provide incentive to continue reading in order to consider your organization.
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